Project Aarogya Story Telling
Improving health awareness outcomes through storytelling medium: Arogya Parivar, Novartis
Community enabled completely ;bottom up approach of taking stories from the community, that were shared during the training of client personnel. These stories were then disseminated by the concerned personnel with the rural populace. Each story had illustrations of the story characters, and a story book was designed. Stories are utilized to influence communities towards positive health seeking behaviour and health outcomes. A total of 19 stories on various health conditions were developed. (You may list out the stories that were generated)
